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Marketing Analytics with Mcdonald's Data Scientist


“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”    John Wanamaker  (1838-1922) 

Key Takeaways:

  • Challenges to understanding return on marketing spend 

  • How to optimize media to business goals rather than media metrics  

  • What kind of data should you be collecting

  • Worst to best methodologies for media measurement ranked

  • What is success

  • How to get started

Notes:

We will begin promptly at 6:30pm

About the Instructor: Alexandra Gaski is a Data Scientist at McDonald's where she focuses on marketing and media optimization. She received her MS in Analytics from the University of Chicago.

Later Event: April 30
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