Everyone talks about data and how important it is. However, once you get your data what do you do with it? We will be discussing this and more.
How you know you collected the right data? When is it valuable? When is it not?
What are insights?
How important is business context?
Do you need to be a Data Scientist to make data driven decisions?
How do you create action plans that turn your insights into initiatives that drive the bottom line?
About the Instructor: Global Lead for market research and strategic analytics at Abbott Transfusion Medicine. He is responsible for informing strategy through market measurements, brand, marketing and innovation analytics. He has authored papers in the field of marketing analytics and is enjoys sharing best practices and new techniques at conferences in and outside the US.