Leading businesses of all sizes, both startup and mature enterprises depend upon analytics to be successful. However, traditional analytics don't tell us the whole story of the customer journey. They do a great job of describing what customers do, but fall short in helping us discover and explain why they do it. Combining quantitative analytics with qualitative journey-based, insights gives businesses the insights they need to understand what motivates customer behaviors and desired outcomes.
In this talk, Christopher Bevel, Director of Marketing with University of IL at Chicago will share tips for how to combine analytics with voice-of-customer insights to inform strategy.
Data to Insights: Why it is important to have the different skillsets for combining quantitative ('what') and qualitative ('why') data for a more holistic set of insights
Examples of combining digital analytics with VOC to inform business strategy and improve customer experiences.
Bringing data to life through customer data stories
About the Instructor: Christopher Bevel is a marketing leader, digital strategist and design thinker with 15+ years of experience in leading brands and improving customer experiences across healthcare, higher-ed, B2B services and real estate. He is currently Director of Marketing with University of IL Chicago, where he leads brand vision and digital experience within an academic health center. He holds an MBA and certifications in UX Design and Product Management.
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Doors open at 5:30
Talk begins at 6pm